Congrats, you natural-born entrepreneur!

Based on your quiz responses, it’s clear that you’re the…

Profit Driver!

(... and damn, you are excellent at making money work for you!)

Being a Profit Driver means that you are all about getting to the point… so grab your favorite cup of tea and let us dive into what else this means for you… and your financial game plan.

You, lovely Profit Driver, have a lot going for you.  You’ve got a go-getter attitude and boldly tackle even the most spine-tingling challenges (you haven’t run screaming from one yet!).  You find taking control exhilarating and chase results with gusto.  

And it’s all fueled by your incomparable entrepreneurial spirit… which shines through and plays a big part in shaping your financial success strategy.

Here’s how your Profit Driver personality helps you speed up your financial growth and steer your financial journey towards success:

When it comes to your business, making a profit matters.  You want better than breaking even.  You’re on a mission to see those numbers positively climbing.  


It’s a big deal. 

Efficiency is a part of who you are at your core. You can’t resist making things run smoother, trimming the edges and getting the most bang for your buck.

Like I said, you’re a go-getter.  A mover and shaker.  So staying put and settling simply isn’t your style.  Your financial game plan includes ambitious growth goals (think expansion, new markets or exciting new products and services).

And your impressive attributes can empower and propel you along your entrepreneurial journey. 

Some people get intimidated by the unfamiliar or paralyzed by uncertainty.  You’re not one of them.  You take calculated risks and have a knack for making smart money moves (like investing in opportunities you’ve thoroughly researched!).


You approach your finances like a chess match - keeping an eagle eye on potential risks and always having a backup move tucked away - just in case (like a trusty umbrella on a cloudy day). 

Predictability is your friend.  And accurate financial forecasting helps you make smart, informed decisions for your future. 

“Vulnerability is the birthplace of innovation, creativity and change.”

— Brene’ Brown

But here’s the thing.  

As you’re enthusiastically speeding along towards your financial destination, there are roadblocks that can pop up for you - delaying your progress and forcing you to take the loooong way to your goals.  

But it’s nothing you can’t prepare for and avoid if you remember these tips:

  You’re open to taking calculated risks, but it’s possible to be overly optimistic about the outcomes.  The pursuit of those big wins could lead to overlooking potential downsides, so it’s crucial to regularly reassess your risk tolerance and diversify how and where you invest.


  Your assertiveness is a good thing (you couldn’t be a profit driver without it!), but can sometimes translate into a tendency to take on too much and not delegate effectively.  Remember that building a strong team and seeking input from others brings fresh perspectives and diverse ideas to the table - which can be instrumental in making well-informed financial decisions. 


  Your drive to achieve results may lead to rushed decision-making.  Financial success often takes time, especially when it comes to long-term investments and business growth.  Avoid making hasty decisions driven solely by your desire for immediate gratification (easier said than done… I know!) and consider the long-term implications. 


  Your big-picture focus is unmatched, but it might cause you to overlook crucial financial details.  Give equal attention to financial minutiae (tax regulations, compliance, accounting accuracy, etc.) and you’ll have it ALL covered.  No significant consequences required. 


Your determination is a fantastic trait!  Pair that determination with an open approach and a willingness to adapt to changing financial landscapes, and you’re in the sweet spot.  Make no space for rigidity that can hinder your ability to seize new opportunities and navigate economic shifts - like, hello, COVID!  Some things are simply out of your control. 


  Your fast-paced nature may cause you to quickly move on to new financial initiatives.  Before you get moving, take time to evaluate the outcomes and lessons learned from previous decisions (whether they were successful or not) to continually refine your financial strategy. 


Your Profit Driver personality traits are incredible assets.


And when combined with self-awareness and adaptability, you can say goodbye to avoidable roadblocks and arrive at even more significant achievements in your business.

But what about those unavoidable roadblocks… like those intrusive self-limiting stories that push their way into your head?  

You and I both know that you’re amazing and have it within you to succeed, but when it comes to your finances, something keeps tripping you up.  Those stories are stuck in your head - playing on repeat. 

Stories like:

<<< Control is my middle name yet my finances feel out of control. I feel so pathetic.

<<< My ignorance with money is holding me back.

<<< If I can’t figure this out, I’ll let everyone down.

<<< My sloppy financials are a ticking time bomb for my business.

<<< I know I’m capable of more but keep second-guessing myself.

<<< I don’t have the savvy it takes to build real wealth.

<<< I’ll never get a handle on money like other successful entrepreneurs..

<<< Taxes and regulations will just get in my way of success.

<<< What if I can’t provide for my family and have to sell our house?

<<< I’m drinking from the financial firehose with no clear next step.

<<< I do not like math, and I don’t have to worry because I have a bookkeeper/accountant to work the numbers for me (but secretly, I still feel worried…).

<<< I don’t have enough money coming in to worry about my finances as a whole.

<<< Tax season = crisis situation.  Give me a glass of wine and some fur baby snuggles!

<<< I literally just don’t even know… what I am supposed to know!

<<< I need an Accounting or Finance degree to know what I’m supposed to do, stay organized, feel in control and be good at this.

<<< Did I mention I don’t like math?!

Great news! You’re in the right place!  With the right systems and software in place, you’ll tame your finances and kick those feelings of self-doubt to the curb.  And remember, once you’re set up the right way, you don’t have to be the one to DO the day-to-day.  A little help goes a long way… so ask for the help you need and keep building your legacy!

“Do the best you can until you know better. Then when you know better, do better.”

Maya Angelou

Here’s the thing, my friend.  

You are so not alone. 

And the best part?!

YOU HAVE WHAT IT TAKES!

Your finances are the foundation of your entire business, and while you don’t have to be the one managing your day-to-day, two things are vitally important.

— You build your systems in a way that supports you and how you work.

— You have a crystal clear understanding of what your financial reports are telling you. 

You see, your financial reports are the language your business uses to speak to you and communicate all the important details.


And yes, it can feel like a big crazy puzzle that you're desperate to decipher.  But we’re gifted with the key that unlocks this mystery.


The more you understand your financial reports and systems, the less time and energy you’ll have to spend around it.


Because here’s the thing.  

The moment you start to make decisions based on the information and data available to you is the exact moment when you truly begin to gain, understand and confidently manage the power your business holds.

According to the Chamber of Commerce, 64.4% of small businesses use accounting software.  Is this you?  If so, I encourage you to get empowered… and get familiar with your software’s financial reports section.  


I promise it’ll be a game changer for you, Driver!

Bonus Tip!

Being a Profit Driver gives you an amazing edge on your journey to financial success.  Keep your determination and goal-getter attitude as your trusted sidekicks.

While you’re filling your cup by getting those results, remember to always be checking back with your numbers to make sure you’re on track.  And know without a doubt that your reports can take you even further in achieving your desires.

Your Driver personality traits are your superpower, so use them to your advantage.  

Stay adaptable, steer clear of those avoidable roadblocks, tame the self-limited stories invading your thoughts… and keep pushing for those financial results.  

You will make your mark in the business world. 

Your financial success strategy is a testament to your unwavering drive, and you’ve got what it takes to achieve your dreams! 

Hello!

I’m Audrey, your friendly money lady and dedicated financial advisor for small businesses.  My purpose and mission is to empower people with their finances.  I believe in working with people and their unique strengths to manage this very real-world object known as money.


Money has an energy all in itself, and it’s my mission and passion to connect people to the language that money uses to speak to you -> your financial reports!

With my degree in Finance and years of experience, I’m here to help rewrite the financial narrative to make it more accessible and empowering for entrepreneurs.

With the audacious goal of empowering 10,000 entrepreneurs with the financial knowledge and skills they need to take control of their business finances, I passionately teach entrepreneurs how to navigate the complex world of finance, demystifying the numbers and equipping them to make informed decisions that drive business growth.

I care deeply about empowering others through compassion, kindness and expertise that moves people from confused to confident.  

I’m a spreadsheet-loving numbers nerd (who can't resist a good sudoku puzzle!).  

Beyond the world of numbers, I am a critters person and nature lover who enjoys traveling, exploration and a profound love for reading, tea and writing in purple pen (a girl’s gotta have a quirk or two!).   

With The Graceful Penny, I’m not only a financial consultant but a mentor on a mission.  My goal is to make financial mastery accessible and achievable for every entrepreneur, irrespective of their background or prior financial knowledge.  It's a journey that's all about making the world of business more financially empowered… one entrepreneur at a time.

In the world of finance, where complexity often reigns, I’m here to be a beacon of judgment-free financial empowerment, setting a new standard for financial clarity and mastery.

Your finances are an art… okay, and maybe a little bit of science.  :)

Now that we know you’re a Profit Driver personality, I bet you’re ready to lean in, jump in the driver’s seat and truly gain that competitive edge.
 

While I understand the frustration of your finances feeling like a foreign language - something worth celebrating is that with the right translator, the numbers tell an empowering story of potential.

Book a complimentary Financial Clarity Session so we can start decoding your profitability roadmap together, based on your own unique situation and needs. 

I’ll uncover hidden strengths AND gaps in your financial strategy so you gain complete confidence and control.

Imagine finally understanding your financial story.  And using it to drive faster growth.

Don’t wait - there’s a reason you took this quiz, my friend. Your financial empowerment awaits.

Take the first step now towards the clarity, control and confidence you deserve! 

Click Here to Snag Your Spot!

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